Top Twelve Frequently Asked Questions:

Q. What is “WUD”?
A. WUD, stands for “What's Up Dog!”

Q. How much is the Franchise Fee?
A. Currently the Franchise Fee is $25,000 for a 20-year Franchise term.

Q. How much is the License Fee?
A. Currently the License Fee is $75,000 for a 20-year License term.

Q. What is the difference between a Franchise Fee and a License Fee?
A. The biggest difference is the cost of establishing and operating the business.  With a franchise, there is a significant franchise fee paid up front and then ongoing royalties and advertising fees.  The parent company keeps very tight controls on every aspect of your business but they also provide a lot of assistance in the management and marketing of your store.  With licensing, there is a one-time, licensing fee paid up front but there are no royalties, and therefore, you do not have to report earnings to WUD which for many individuals that have owned their own franchise is very appealing. In a licensing arrangement, you have more freedom in the operation of your business than with a franchising situation, but also more responsibility (there is also more risk and potential reward).  You have the freedom to set your own hours, charge whatever prices you want, co-brand with whatever food you wish, offer whatever side dishes you prefer, set your own employment policies, etc.  The only requirements are that you purchase WUD hot dogs and sausagesand imprinted items (boxes, bags, and cups with the WUD logo printed on them) through a designated WUD distributor.  You must also make sure that your signs and marketing materials meet trademark specifications.  That’s all there is to it.

Q. Why does WUD offer both a Franchise and License agreement options?
A. The founders of WUD found though personal experiences that both agreements offer something different for a potential WUD owner and wished that they had the freedom of choosing both.  Some like the idea of not paying royalties, having more control of their business, not having to report their monthly sales to corporate that a license agreement offers.  Others like the franshise agreement and the support that the parent company offers.  Initially a franchisee agreement is lower up front costs, but over the long run the license agreement is financially the better investment.

Q. What is the Royalty and Advertising fee?
A. Currently the Royalty Fee is 5% of your sales.

Q. How much does it cost to open a new What's Up Dog! Franchise?
A. If a build-to-suit arrangement with a landlord is made, the cost to open a new What's Up Dog!What’s Up Dog! can be as little as $150,000 to $350,000.

Q. Is financing available for developing a new What’s Up Dog! Franchise?
A. Any financing will need to be obtained by the prospective franchisee.  WUD does not offer any financing.

Q. What geographical areas are available?
A. What’s Up Dog! new franchise licenses are available in most areas of CA, OR, WA, AZ, NV, NM, UT, and TX. Other Western states will be considered for development, if the prospective franchisee has a market development plan approved by WUD. Other geographical areas in which What’s Up Dog! has an existing presence will be considered on a case-by-case basis.

Q. How do I find a location for a new What’s Up Dog! Franchise?
A. WUD will assist any new signed franchisee in site location with several criteria used by WUD.

Q. Who constructs the building?
A. You will construct your building and/or improvements. WUD provides a Construction Procedures Manual that outlines the process of selecting an architect and a general contractor.

Q. What experience is required for approval to become a new What’s Up Dog! Franchisee?
A. People with restaurant or retail-operations experience are preferred, but WUD will consider other professionals who have business ownership or management experience.

Q. What are the financial requirements for approval to become a new What’s Up Dog! Franchisee?
A. Prospective franchisees must have a net worth of $600,000; of which at least $250,000 must be liquid. This net worth and liquidity requirement may be met by combining the financial worth of two or more partners.

Q. What training is provided?
A. A comprehensive six week Training Program addressing all facets of running a What’s Up Dog! restaurant is required for either the prospective franchisee or the designated General Manager.

Q. How can other questions be addressed?
A. The first step is to complete the Contact Us form or contact the individual listed below. Prospective franchisees will receive a call to discuss the process, and to arrange for an in-person meeting, if appropriate.